Headline: Advertising Council Convenes in Ankara with Broad Participation
The 6th Advertising Council meeting was held on October 23 at the Ankara Söğütözü Complex under the coordination of the Turkish Ministry of Trade's General Directorate of Consumer Protection and Market Surveillance. The meeting commenced with opening speeches by Deputy Minister of Trade Mahmut Gürcan, General Director of Consumer Protection and Market Surveillance Avni Dilber, President of the Advertisers Association and TOBB Representative Ahmet Pura, and President of the Advertisers Association Burcu Özdemir. It marked the largest gathering of Advertising Council members, bringing together representatives from public institutions, civil society organizations related to the advertising sector, various professional organizations, and consumer groups.
Investment size approaching 300 billion TL
The meeting highlighted the advertising sector's annual growth rate, exceeding a hundred percent, with total investment nearing 300 billion Turkish lira. Main topics included the establishment and responsibilities of the Media Measurement Council, the impact of artificial intelligence on marketing communication, the importance of the Responsible Social Media Influencers Training Program, the rise of innovative platforms and retail media, data protection in targeted advertising, the legal aspects of dark patterns, ambiguous criteria for industry awards given by different organizations, accessibility and sustainability in advertising.
The council concluded with decisions to initiate work on developing human resource policies in the advertising sector, establish criteria for industry awards given to individuals and organizations, monitor compliance with consumer award regulations, and form working groups for a sustainability project in advertising.
What is the Advertising Council?
The Advertising Council, established under the coordination of the Ministry of Trade, aims to form and implement advertising policies, follow contemporary communication practices, conduct research to develop the advertising sector and its regulatory functions, and provide opinions and suggestions to relevant authorities. It comprises representatives determined by relevant public agencies and civil organizations. Meeting at least once a year under the ministry's coordination, the council's decisions are advisory for the concerned institutions and organizations.