BNP Paribas/Chevalier: Cardif Turkey, the Growth Engine for the EMEA Region

Forex - Charlotte Chevalier, CEO of BNP Paribas Cardif EMEA, stated, "Cardif Turkey is the growth locomotive for the EMEA region."

With over 500 partners globally, BNP Paribas Cardif reaches more than 80 million customers and continues its rapid growth in Turkey, which plays a locomotive role in the development of the EMEA region, using a partnership model.

Providing information about BNP Paribas Cardif's partnership model, Charlotte Chevalier noted, "Through over 500 partners in various sectors, including banks, financial institutions, the automotive sector, retailers, telecommunications, and energy, we offer products and services that help over 80 million customers protect themselves against unforeseen events while achieving their goals. We provide each partner with a comprehensive set of solutions designed to enhance their value propositions and engage with their customers, making insurance more accessible to everyone. When we help our partners grow, we grow too. In 2023, BNP Paribas Cardif signed approximately 100 partnerships, including both new and renewed agreements."

Emphasizing that BNP Paribas Cardif Turkey is a growth locomotive for BNP Paribas Cardif in the EMEA region and represents more than 10% of EMEA's total gross written premium, Charlotte Chevalier added, "I place great value on Turkey in this regard, and I anticipate strengthening its influence with profitable growth. BNP Paribas Cardif Turkey collaborates with 16 partners across six sectors. Our long-term partnerships, most of which are special collaborations, involve developing unique products for distribution channels that are not specialized in insurance and assisting them in selling insurance. We educate them, identify, design products for their customers, and provide value-added services. Our colleagues in Turkey are very strong; they build good relationships with our partners and continue to manage operations successfully and grow profitably. I am very impressed by Turkey's dynamism and the quality of relationships with our partners. All our partners express their satisfaction in working with BNP Paribas Cardif Turkey. This feedback is very valuable for EMEA, as while Europe generally grows at a slower pace, the growth rate of BNP Paribas Cardif Turkey is quite impressive."

"We are a growth-focused and dynamic company," said Charlotte Chevalier, mentioning that BNP Paribas Cardif EMEA covers 19 countries, including those outside the European Union, such as Turkey, and Algeria, with a primary focus on protection insurance. Chevalier noted that mortgage/home loans and automotive are among the economic activities most affecting their operations. "As BNP Paribas Cardif Turkey, we are establishing new partnerships in the EMEA region and renewing our existing partnerships. Many of our partnerships are very long-term, so we generally have very dynamic commercial activities and commercial revenue. We measure our processes using the Net Promoter System (NPS). In the NPS survey conducted with our partners in 2023, the measurement result for the recommendation question (Net Promoter Score) as BNP Paribas Cardif Turkey was 85%. This score, which is above the global average, proves that the steps we have taken in Turkey are indeed the right ones."

"Strategic planning encompasses growth, technology, and sustainability," said Charlotte Chevalier, stating that digitalization efforts arising from technological advancements or innovations enabled by regulations such as open banking are central to their strategic activities. "Our strategic plan includes growth, technology, and sustainability," she explained, emphasizing the importance of technology. "We have established two investment funds at BNP Paribas Cardif. The first invests in startups that bring innovation from markets not directly operating in the insurance industry but related to insurance either directly or indirectly. This fund has been operational for 5-6 years. The other is used to invest in insurtechs for subsidiaries in Europe and Asia. This is also a way to provide broad access to innovation by fintechs. Technological capabilities assist us in delivering some digital solutions and also in developing new products or new business models."

"We continue our investments alongside growth," Charlotte Chevalier announced, continuing her remarks: "We are truly a value-creating and profitably growing company. The greatest contribution this has globally is that maintaining the value and profit we generate in Turkey provides substantial support in converting this into investment. At the heart of our 2025 strategic plan is BNP Paribas Cardif's mission to 'make insurance more accessible.' Furthermore, we are built on three key principles enabling us to accelerate transformation: growth, technology, and sustainability. Recently, we have been implementing many projects in Turkey as BNP Paribas Cardif to enhance customer experience, data management, and operational excellence. Our aim is to create a fully integrated insurance platform digitally with a focus on excellent customer experience. In this context, we continue to produce innovative solutions and enhance our digital infrastructure to create greater value for our customers and partners. Our technological investments in Turkey significantly accelerate processes in insurance operations. As BNP Paribas Cardif Turkey, we respond to more than 80% of compensation claims within a day, with very important decisions (90-95%) yielding positive results. We will continue to invest in digital projects that reinforce our image as a fast, agile, and innovative company prioritizing customer satisfaction today and in the future, providing us advantages in efficiency and competition."