Martı Hotel Foresees Over 15% Increase in Overnight Stays for the 2025 Season

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Martı Hotel Foresees Over 15% Increase in Overnight Stays for the 2025 Season

Foreks - Martı Hotel predicts a more than 15% increase in the number of overnight stays at its facilities in the 2025 season. In a statement made to KAP by Martı Hotel, it was noted, "For the upcoming season, our expectations are based on the observed increase in demand, particularly in the German, British, and Polish markets, the continuation of the momentum achieved in the Russian market this year, and the dynamism observed in the domestic market during the early booking period. If the current geopolitical conditions persist, we expect the growth momentum in our sector and company to continue."

The statement continued as follows: "It is planned to diversify the market further and continue increasing direct sales through online channels. In line with these plans, it is anticipated that the number of overnight stays at our facilities in the 2025 season will increase by more than 15% compared to the 2024 season. Renovation works planned for this winter at our facilities and the anticipated increase in direct sales is also expected to positively impact selling prices in the upcoming season. The winter operations of our 12-month service Martı Resort Hotel are projected to have a positive effect on the company's revenues, influenced by its activities targeting the corporate market and the stay of guests sourced from the UK, Germany, and the domestic market.

In order to ensure that our anticipated increase in trade volume reflects as high as possible in profitability, purchasing planning will be carried out in a way that minimizes the effects of the inflationary environment. It is also thought that the demand increase observed in the marina operations, which is another area of activity for our company, will continue to positively impact pricing.

Regarding the 2024 period, Martı Hotel provided the following insights: "The 2024 summer season saw an increase in visitor numbers from our main source markets, especially Germany, the UK, and Russia. Despite the cost pressures created by the inflationary environment and the strong position of the Turkish Lira against foreign currencies, the sector successfully completed a productive year, particularly in terms of trade volume, highlighted by sustained intensity until the end of the season. In marine tourism, the upward trend in prices continues in line with persistent demand for port calls.

  • The number of overnight stays and revenue continues to increase - During this busy season, our company’s revenue increased by 35% in Euro terms compared to the same period last year, while the number of overnight stays at our accommodation facilities registered a 22% increase, exceeding last year's forward-looking assessments. The increase in demand primarily from the British and German markets played a significant role, and our online channels and direct sales saw a nearly 50% increase in their share of total sales compared to 2023, in line with last year’s targets.

  • Revenue in TL increased by 86%, EBITDA by 160% - Martı Hotel İşletmeleri A.Ş. reported a consolidated revenue of 486.2 million TL for the special accounting period from April 1, 2023, to September 30, 2023 (first 6-month period), which increased by 86% to 905.4 million TL in the special accounting period from April 1, 2024, to September 30, 2024 (first 6-month period). EBITDA surged by 160% from 151.5 million TL to 394.4 million TL compared to the same period last year. The company's gross profitability increased by 31% to 354.2 million TL, and operating profit rose by 146% to 204.1 million TL. Our company had a successful operational year during the period from April 1, 2024, to September 30, 2024, with consolidated net profitability increasing by 214% from 136.3 million TL to 427.8 million TL.

  • Total Assets and Equity increased - The company's consolidated equity increased by 70%, from 6.5 billion TL in the previous year to 11.1 billion TL during the period from April 1, 2024, to September 30, 2024 (Second Quarter), while total assets also rose by 53%, reaching 15.7 billion TL from 10.2 billion TL.

  • 27% improvement in the debt-to-equity ratio - In the accounting period from April 1, 2024, to September 30, 2024 (first 6-month), there was a continued decrease in short-term debts compared to the same period last year, leading to a 105% increase in company liquidity, and a positive 27% improvement in the debt-to-equity ratio.

  • Company's fixed assets increased by 50% to 15.1 billion TL - The company's consolidated fixed assets increased by 50% compared to the same period last year, reaching 15.1 billion TL during the period from April 1, 2024, to September 30, 2024 (second quarter). It is anticipated that the asset portfolio under Martı GYO (IS:MRGYO), a subsidiary of Martı Hotel İşletmeleri A.Ş., will continue to appreciate, and this is expected to positively reflect on our consolidated balance sheet.