Turkcell Signs Joint Agreement with Samsung for Collaboration
Forex - Samsung Electronics and Turkcell (IS:TCELL) have decided to deepen their existing collaboration and engage in partnerships across four areas. Within this scope, a rapid growth is targeted in the sales of Samsung's Premium segment products, led by the Galaxy S and Z series, and a strong marketing partnership is planned for Samsung’s flagship models to be introduced in 2025.
The two companies have begun working on detailed communication plans and campaigns to facilitate greater interaction between Turkcell's customer base of 43.5 million and Samsung's premium devices. They will implement action plans to increase customer traffic in Turkcell stores and conduct joint marketing activities. With the expanded scope of these initiatives, the aim is to make it easier for consumers to access cutting-edge devices equipped with artificial intelligence features such as Galaxy AI. Additionally, the two companies are working together to advance in the 5G infrastructure.
Mobile experiences on Samsung’s flagship devices will further develop Under the agreement, innovations from the Galaxy AI series, which features secure and Turkish-supported artificial intelligence capabilities, will also be integrated into the Galaxy S and Galaxy Z Series flagship models. Through this integration, Turkcell aims to offer advantageous deals on Galaxy S and Z Series devices, thus expanding the premium smartphone experience to a broader user base. Thanks to Galaxy AI, users will enjoy a creative and productive mobile experience that makes daily smart device usage more practical and saves time.
Jeff Jo, President and CEO of Samsung Turkey, stated regarding the collaboration: “As Samsung, we prioritize making our latest technologies, such as the Turkish-supported Galaxy AI, and mobile device experiences that add value to daily life accessible to more users across Turkey. This agreement with Turkcell represents an important step toward achieving that goal. Together with a strong partner like Turkcell, we will carry out innovative processes to support the globally pioneering 5G infrastructure.”
Turkcell CEO Ali Taha Koç commented on the collaboration: “At Turkcell, our goal is to provide our customers with the most innovative technologies under favorable payment conditions. We aim to ensure high-speed and reliable connectivity experiences for our users through strategic investments to boost 5G penetration. By combining the 5G experience with premium segment devices, we focus on continuously developing innovative solutions that allow users to benefit from enhanced connection speeds and low latency. We are also striving to ensure that not only smartphones but all connected devices meet our customers under advantageous conditions. Our collaboration with Samsung represents an important step in this direction.”
Samsung and Turkcell aim to work together in the field of 5G infrastructure With the agreement signed between Samsung and Turkcell, the aim is for both companies to act in accordance with shared objectives in the field of 5G infrastructure, where Samsung holds global leadership. This shared objective aligns with Samsung’s strategy of making comprehensive investments by continuously developing innovative technologies to support the use cases of 5G.